Menu Madness

March is a special time of year for college hoops fans and White Castle wanted in on the fun! So rather than watch from the sidelines, we set up our own bracket pitting slider vs. slider. At the time, our agency only had the frozen slider business, however, after hearing the idea, White Castle gave us permission to use their restaurant menu. It was one of their highest reaching organic social campaigns ever (over 30,000 organic impressions) and a key reason why we won the restaurant business in addition to retail. And a hearty congratulations to the Double Cheese Slider for winning it all – somebody play One Shining Moment!