Humpty’s breakfast sliders

How does White Castle advertise its 2 for $3 Breakfast Slider deal? By involving the most famous egg in history of course!

Snapchat Lens

People liked Humpty so much, they wanted to take him home with them. We obliged!

Humpty roulette

We made a video where we rapidly cycle through differently dressed Humptys and encourage people to pause or screenshot to find out which Humpty and combo of Sliders is for them.